My grant proposal, “’Pumping Up’ Survey Research: Boosting Participation in Texas State University’s Total Wellness Program” with Dr. Tricia Burke, was funded from Texas State University’s Research Enhancement Program. With this funding, we will conduct qualitative interviews to explore the role that coworkers play in influencing participation in our wellness program, as well as how people’s sense of identification with the University might affect their wellness choices. By studying the communication processes surrounding this workplace health initiative, this research aims to increase employee participation rates and improve people’s health behaviors.