Article Published in Human Behavior and Emerging Technologies

Despite the public’s awareness of social media addiction, academic research in this realm remains limited. One of our social media team’s newest studies seeks to fill this gap in the research, seeking to understand predictors of social media addiction across four of the most popular social media platforms: Facebook, Twitter, Snapchat, and Instagram. We take a biopsychosocial approach to demonstrate that biological (age), social (including gender, intensity of use, need for social media, and social com- parison), and psychological factors (specifically stress, empathic concern, conscientiousness, and depression) predict social media addiction. Our findings show that although younger individuals are highly susceptible to social media addiction, users who manifest empathy toward others may have an enhanced psychological resiliency against addiction. Hope you enjoy this read!