In my newly published study, Mike Devlin and I surveyed 115 advertising creatives to explore what helps them thrive—and what drives them away.
We found that feeling a sense of belonging predicts longer careers and stronger retention, and that feeling unique and creatively independent leads to greater external recognition. But rigid workplace policies can undermine both recognition and retention. Bottom line: If you want to keep your most creative people, foster working environments where they feel both seen and free. ✨
Check out the full study here!
