Article Published in the Journal of Communication

My paper coauthored with Jeffrey Treem (first author), Casey Pierce, and Paul Leonardi, “Bringing Technological Frames to Work: How Previous Experience With Social Media Shapes the Technology’s Meaning in an Organization,” was published in the Journal of Communication. This study revealed meaningful differences in how employees viewed the anticipated and subsequent implementation of an enterprise social media platform, and our findings emphasize how interpretations of technology may shift over time and across contexts.